We added optimization mode, allowing people on Roblox to select whether they want to optimize for performance, quality, or a balance of the two. We launched a new chat tab in app, allowing users to access their chats with a single click from anywhere on Roblox. We started to roll-out automatic occlusion culling, improving performance by only rendering objects that are immediately in the player’s line-of-sight. Material generator moved out of beta to full release, enabling creators to utilize generative AI to create materials based on prompts. We began automatically archiving items in Marketplace that don’t comply with our Terms of Use or Community Standards to help maintain a healthy Marketplace without penalizing creators.
Increased platform reliability
We introduced a new suite of parental controls, enabling parents to link their Roblox account to their child’s, and set restrictions on spending, screen time, chat privileges, and more. We introduced ban functionality as our first step to empower Community Owners to manage their groups; allowing them to remove members who aren’t following the Community’s rules. We made it easier for users to find new experiences and revisit experiences they’ve interacted with recently by introducing dynamic sorting on Home.
Everyone on Roblox can now filter their charts by device and country, to help them find the right experiences and games. Users are now able to customize and design Avatars within experiences, and add them directly into their inventory. Paid access and restricted games can now use Ads Manager to promote their game for better discoverability on Roblox. We made the algorithm powering our ‘Recommended for You’ sort transparent, giving creators more insight into how they can improve their experiences’ discoverability on Roblox. We launched the Friend Referral Program, that allows creators to offer rewards to player for inviting their connections to their experience. Creators can automatically rig, cage, segment, and skin 3D models in a few minutes, eliminating hours of manual work through the power of AI.
We released chat translations so that users around the world can communicate with each other, regardless of what language they speak. This API helps creators integrate with third-party tools to build powerful workflows, enabling more flexibility over their Roblox creation. We provided creators with the ability to create custom textures for meshes using natural language prompts and rapidly prototype new looks.
We redesigned the events and updates tile on the Experience Details Page, making it easier for players to see what the event is about or what was included in the most recent update. Creators now have access to a dashboard that provides them an overview of all of the reviews and feedback their experience has received from their players. We made significant improvements to Ads Manager, making it esaier for creators to create more engaging ad units, set up campaigns, and providing better reporting on ROI. Our teams are building powerful, intuitive tools that empower millions of people of all skill levels to build and share their immersive creations with the world. We introduced a Developer Console tool to help creators debug and solve issues with memory usage and memory leaks.
Increased connection limit
We improved Assistant’s capabilities to allow for script review and iteration, AI-powered debugging, and other quality-of-life improvements. We launched the beta of the text generation API that enables creators to implement LLM-powered gameplay mechanics. Creators can now offer region-specific pricing for their passes, helping users from lower-spend regions participate into their economy more frequently. We found that creators who use Regional Pricing have 26% more paying users in their experience. Every day, millions of people come to Roblox to create, play, and connect with each other in experiences built by our global community of creators.
more Robux per purchase on web
- We provided creators with the ability to create custom textures for meshes using natural language prompts and rapidly prototype new looks.
- Creators who meet a set of eligibility requirements can now upload sound effects that are 10 seconds or less and pass a moderation verification.
- We introduced a new curation unit to recommend new experiences to people on Roblox every day.
- We found that creators who use Regional Pricing have 26% more paying users in their experience.
- We began automatically archiving items in Marketplace that don’t comply with our Terms of Use or Community Standards to help maintain a healthy Marketplace without penalizing creators.
We removed obsolete code and deferred initialization where possible resulting in improved start up times ~15% across devices. We introduced a new curation unit to recommend new experiences to people on Roblox every day. We increased the visibility of Sponsored Experiences and introduced genre and country-level targeting, enabling advertisers to optimize their campaigns and reach their audience. Creators can now add music to their experiences via our new integration with our partner Distrokid. We made it easier to merchandise items on Marketplace by improving lighting, and situating items in context. We launched V2 of our open-source voice safety classifer that introduces seven new languages and now has capabilities to allow for human labeling and fine-tuning.
Cube 3D Mesh Generation API beta
“Top Playing Now” is a new experience sort that offers a real-time view of the most popular experiences on Roblox based on concurrent users. We expanded phone verification to 100% of eligible users in Mexico, Spain, Argentina, Columbia, Chile, Peru. We released a new way for creators to send personalized notifications to 13+ users to keep up with the most important moments in their favorite experiences.
- Creators on Roblox can now see what changes their collaborators have made to their experiences in Roblox Studio.
- We introduced a new suite of parental controls, enabling parents to link their Roblox account to their child’s, and set restrictions on spending, screen time, chat privileges, and more.
- We expanded controller emulation in Studio enabling creators to test their experiences in VR including Quest 2 and Quest 3 without the need for physical hardware.
- Creators now have more controls over which players see what branded assets, with criteria like age and location.
- We enabled sharing of Creator Store items via hyperlinks, and improved preview images of each item.
Creator events now on groups page
Our audio API was fully released, enabling creators to build more complicated and rich audio interactions in their experiences. Creators now have access to Assistant, that can help auto-complete and edit scripts, insert objects into experiences, and more to help creators build faster. The real-time translation API allows creators to translate text into player’s local langues programtically, enabling better automatic localization of experiences.
Eligible players who are over 18 years old can now gift and request Robux to and from other eligible players. Our goal at Roblox is to build the safest and most civil online platform, where everyone is empowered to create, learn, share, and thrive. We want our virtual economy to be dynamic and reflective of market conditions so we’ve implemented a new system to make prices on Marketplace responsive to supply pin-up casino india and demand. The Audio API empowers developers with unparalleled control over audio, particularly voice, accelerating communication and connection. We launched our new custom “Builder” typeface across all surfaces that Roblox supports today.
All experiences regardless of when they were created will be eligible to offer subscriptions, as long as the creator has an ID or phone-verified account. We improved Roblox Studio’s assistant functionality, expanding where AI generated scripts can be inserted in experiences. We improved debugging by giving creators insight into the number and type of API calls that might be impacting their experience’s performance. Creators can now manage groups of people they’re working with directly in Creator Hub, improving how creators collaborate on Roblox. We launched one of our first commerce experiences, enabling people on Roblox to buy real-world movie tickets to see Beetlejuice, Beetlejuice at Fandango’s virtual box office.
One platform. Millions of ways to engage.
We made model improvements leveraging real-time and richer sequential user history to inform our recommendations system. We’re giving creators 90% of revenue on plug-in sales which are now priced in real-world currency. We rolled out video ads, enabling all advertisers to publish an immersive video ad on the platform.
If Roblox detects a suspicious login, users without an email address can now leverage another device where they are logged in to verify or decline the login. We made improvements to physics on our platform, enabling more accurate interactions between fluids and forces. Creators who meet a set of eligibility requirements can now upload sound effects that are 10 seconds or less and pass a moderation verification.
We made it easier for creators to get the word out about in-experience events by enabling custom thumbnails & notifications for people who engage with their experience. We made it easier for creators to test their experiences across different consoles by enabling emulation of touch controls & platform-specific gamepads. Creators can now enable editing of both mesh and image objects for their players, enabling more customization within their experiences and games for players. The Captures APIs allow creators to include pre-set moments within experiences where a screenshot is automatically taken for users to save, share, or delete the screenshot. We opened up creation of marketplace assets on the platform, allowing people who meet a standard set of eligibility requirements to create and sell assets on the platform.














